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Friday, 12-Jul-2013 05:56 Email | Share | | Bookmark
Brands That know how to Tell a Story

4 Brands That know how to Tell a Story

HomeVideoPhotosGMAYear in ReviewLiveRoomOddComicsTravelOpinionTrending NowWho was aware?WeatherThe UpbeatWorldWorld nike free runVideoMiddle EastEuropeLatin AmericaAfricaAsiaCanadaAustralia/AntarcticaEntertainmentVideoClinton ConcertCelebrityTVMoviesMusicFashionBooksArtsTheaterDear AbbyComicsOdd NewsTechGadgetsWirelessAppleSocial MediaSecurityOpen SourceGamingAppsThis just might be BigUpgrade Your LifeScienceScience VideoWeather NewsSpace / AstronomyPetsDinosaurs / FossilsBiotechEnergyGreenBlogsThe LookoutThe SideshowAround the WorldKatie TakePower PlayersThis might possibly be BigNewsmakersTrending NowJust Explain ItThe UpbeatEkaterina Walter is a social media strategist at Intel. She is a part of Intel's Social Media Center of Excellence and is accountable to companywide social media enablement and corporate social networking strategy. She was recently elected to serve on the board of nike free skor owners of WOMMA.

What makes a brand stand out from its competition? to many, It's their cuttingedge form, For others it's their customer support. But for many successful companies, It's their ability to tell their brand story.

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valuable, Unlike almost every other element, Allow brands to talk with customers on an emotional level. And stories in the digital age are unusually potent. Here nike free skorare four brands that have productively honed in on key brand attributes and developed great stories as a result.

TOMS footwear, Which are sold at more than 500 stores from around the world, Was founded on the ethos that for every pair owned, One pair is donated to a child short of funds. The brand thrives on making their philanthropic story additional blood gets of their company. Their shoes are even based on the common Argentinian alpargata shoe style, the particular where the TOMS movement first began. [a lot from Mashable: <a href="http://www.billiganikefree.se/">nike free sverige</a> Why you should look an Electric Vehicle]

The company is rolling out an extension of this story online, with the One for One campaign. as <a href="http://www.billiganikefree.se/">nike free run</a> an example, They share donation stories on YouTube channel, where you have more than four million views. TOMS also uses its blog to explore how their movement is affecting real people globally. They've even added to their hip credentials with posts about a creative alliance with Lenny Kravitz, As well as details for new product launches.

mister. for many years. Their TV strategies features a twinklyvoiced gentleman narrating how he lovingly crafts each treat. and then there are the images of nostalgic applepicking and cake making, nike free sverige Which have helped the brand contact several generations.

regrettably, there has never been a real Mr. Kipling, But the success of the marketing strategy speaks for itself. In digital age, mister. Kipling has used a social mediasavvy wife. Mrs. Kipling has her own popular Facebook page exceeding 100,000 ceiling fans, in addition to a Twitter feed. As the online voice of the trademark, She doesn't do the baking petite, Saying she leaves that to her husband's comments. But she does discuss every aspect of baked treats with fans, Often asking them to vote on a common cakes, Posts snap shots of Mr. Kipling at ordeals, And comment on the Kiplings' favorite TV shows.

Chrysler took Detroit's gritty and difficult image and used it in their "imported From Detroit" plan. The inspirational ads premiered in 2009 and struck a chord with an American public in the middle of economic crisis.

on the YouTube channel, The Eminem Superbowl business oriented has nearly 15 million views. Chrysler also partnered with the local band The Juliets to go nike free sverigeon their celebration of all things Detroit, And used social media to promote their Imported From Detroit goods, Which raises money for Detroit non profit organizations. By centering their brand's metabolic activity around their city's own struggles Chrysler have been able to add a whole new dimension to their story online and give it a real heart.

Nike's own story is among the success. They are our planet's leading supplier of sports shoes and clothes. That's because Nike isn't only selling items, It's selling an angle, Which is that everybody is an athlete who can win.

this is actually the theme in their Running community, And on their Livestrong campaign, Which is using the incredible achievements of Lance Armstrong. That campaign has a very a success social media presence. for example, Their Livestrong YouTube approach, Tells the stories of people affected by cancer with the aim to empower that community through the message that "Unity is force, Knowledge is power and attitude is every single thing, up to now, It is now about two million views. The Livestrong Twitter feed has exceeding 250,000 proponents, And their Facebook page has over 1.5 million loves. These two outlets serve as a mix of support groups, references sharing forums, And fundraising locations. They serve as an amazing example of what online collaboration can really mean and the visible difference a story can make when it becomes social.


Saturday, 15-Jun-2013 07:04 Email | Share | | Bookmark
Is jeff Koons art overrated

Is jeff Koons art overrated
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<v>Weigh this mantra against, utter, A lifesize porcelain ceramic of Michael Jackson holding his monkey Bubbles that sold at Sotheby's for over $5million, And it isn't hard to see why some may construe Koons' artwork as overrated. significant Koons' work is conceptual, to cause many including myself to kind of scratch at our heads and shrug. hunting to instill timeless meaning into, as an example, "Three Ball 50/50 reservoir" nike A sculpture consisting of three basketballs suspended in a fish tank, May make the admirer sound as ostentatious as the work itself,/p>
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Thursday, 13-Jun-2013 02:30 Email | Share | | Bookmark
Full Marathon Beginner working Calendar

Full Marathon Beginner working Calendar
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Sunday, 9-Jun-2013 02:18 Email | Share | | Bookmark
Fire blaze to Nike champion Naples Daily News

Fire blaze to Nike champion Naples Daily News
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<r>The Chicago Fire Juniors Florida Under 12 girls team competed in the nike Cup great on May 1920. The team scored nine goals in three pool play games while production three shutouts,/p>

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<r>The tournament was hosted by Florida Rush Soccer Club and the games were played at the Northwest easy Sports Complex in Apopka,/p>
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Saturday, 8-Jun-2013 07:01 Email | Share | | Bookmark
D exciting Studios

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<k>The sporting giant hired the film director and editor Max Joseph to create a commercial for the nike FuelBand featuring the slogan It Count. nike But at the very last minute, The duo strayed your own

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